Ami Paris

Client / Ami Paris
Project Type / Video & photo Campaign / Grand Opening of New York Flag Ship Store
Role / Producer: Eli Perdew

Ami Paris — Soho Flagship Campaign & Grand Opening

Photo & Video Production by eli perdew of JE Films

  • Client: Ami Paris

  • Project: Soho Flagship Store Grand Opening & Campaign Film

  • Featured Talent: The Kid LAROI, Joe Jonas, Emily Ratajkowski, Camila Mendes, and more.

  • Location: Shot on location in Soho, New York, NY

  • Featured Press: Vogue, Highsnobiety, L’OFFICIEL

  • Production Footprint: High-energy live event cinematography, celebrity talent direction, fast-paced ambient lighting execution, and premium post-production turnaround.

About the Project

JE Films hit the ground in Manhattan to produce the official campaign and event launch film celebrating the grand opening of the new Ami Paris flagship store in the heart of Soho. Capturing the effortless, Parisian-cool aesthetic of the brand against the raw energy of New York City, our production team documented a star-studded collective of cultural trailblazers, including music icons The Kid LAROI and Joe Jonas, and editorial muses Emily Ratajkowski and Camila Mendes.

Navigating a high-profile, fast-moving luxury launch required a hyper-agile crew, sharp instinctual framing, and a sophisticated approach to capturing low-light ambient environments without losing an ounce of cinematic texture. As a premier house specializing in fashion photo & video production work based in VA, JE Films bridges the gap between regional accessibility and tier-one global execution delivering the elite creative edge required by international luxury labels and celebrated by premium taste-makers like Vogue, Highsnobiety, and L’OFFICIEL.

Credits ◿

Director / Hugo Lopez

DP / Sebastien Tran

 Executive  Producer / Raphael Laski

Producer / Eli Perdew

Production Coordinator / Daniel Arroyo

Production Assistant / Aaron Mason

Paris Production / Storm

Executive Producer / Pierre Garnier / Storm

Producer / Lea Braquet / Storm

 1st AC / Antoine V

2nd AC / Media Manager Rhys Stevenson

 Gaffer Daniel Vanderdeen

 Editor / John Shafto

 Editor / Victor Gauon

 Photographer / Landon Nordeman

 Photo Assistant / Scott Rossi

 Photo Assistant / Chris Perez

 DIT / Marc Pilaro

 Alternative Versions

 Screenshots & Behind the Scenes

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The Wall Street JournalProducer: Eli Perdew