Every Heartbeat

Centra Health — Super Bowl Commercial Campaign

photo & video production by je films

• Client: Centra Health

• Campaign Title: "Every Heartbeat"

• Placement: Super Bowl Regional Broadcast

• Location: Lynchburg, VA

• Production Footprint: Full-scale commercial physical production, casting, local logistics, and advanced cinematography.

About the Project

For the regional Super Bowl broadcast, JE Films spearheaded the end-to-end physical production of Centra Health’s flagship commercial campaign, "Every Heartbeat." The film follows the rhythm of a single pulse through a tapestry of human experiences, capturing the raw, high-stakes emotional vignettes of life to mirror the healthcare provider's deep integration into the community.

Bringing a high-profile broadcast spot to life required a balance of meticulous logistical engineering and distinct creative direction. As a premier video production company in VA, our team brought an elevated, cinematic standard directly to the landscape of Lynchburg, demonstrating our commitment to pairing rigorous production infrastructure with art-forward visual storytelling.

Credits ◿

Brand Manager / Dana Poleski

VP Marketing / Angela Bryant

Digital Marketing Specialist / Kate Kolb

Marketing Specialist / Christy Fore

Marketing Specialist / Steven Bowler

Production Company / Josh Etheridge Films

Director / Josh Etheridge

Concept + Storyboard / Kate Kolb + Josh Etheridge

DOP / Camera Operator / Josh Etheridge

Camera Operator / Jared Etheridge

Production Coordinator / Ashley Ferko

Set Dresser / Eli Perdew

1st AD / Jared Etheridge

Gaffer / CT Bell

Grip / Ben Mullen + Ben Page

G&E Truck / We Got Your Back

Casting Director / Eli Perdew

Wardrobe Stylist / Eli Perdew

Wardrobe Assistant / Ashley Ferko

Hair + Make-up / Abigail Collins

Crafty / Eli Perdew

PA / Abigail Etheridge

BTS Video / Greg Ferko

Editor / Jared + Josh Etheridge

Color / Jared + Josh Etheridge

Sound Design/Mix / Josh Etheridge

Score / "Heartbeat"

Cast

Father / Kyle Raikes

Mother / Ebony Raikes

Ultrasound Doctor / Dr. Wilby Kurian

Teenage Boy / Ryan Fleming

Teenage Girl / Jordan Repoli

Farmer / John Lewis

Farmer's Son / Thor Macht

Operating Room Doctor / Dr. Chad Hoyt

Cardiac Doctor / Dr. Samuel Omotoye

Extras / Dakota Etheridge, Jamie Adkins, Charlotte Adkins, Juliet Adkins,

Voice Actor / Kevin Martin